03
Get Your Guide Homepage Refresh
About
Enables people to book excursions and tour guides worldwide through an online marketplace
Roles
Concept, UX, Interaction design
Release
2023
GetYourGuide is a leading travel platform for booking tours, attractions, excursions & activities for your next vacation or weekend adventure.
I have designed the homepage for the Responsive Web Portal IOS, and Android platforms. Delivered a new uplift for the brand with a user-centric approach.
Get your guide homepage for new users
2023
Brand awareness and consideration
Global
Objective
Create a clear connection between GYG’s core brand values and the product experience by showcasing Originals as unforgettable experiences.
As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.
As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.