Sachin Jose

03

Get Your Guide Homepage Refresh

About
Enables people to book excursions and tour guides worldwide through an online marketplace

Roles
Concept, UX, Interaction design

Release
2023

GetYourGuide is a leading travel platform for booking tours, attractions, excursions & activities for your next vacation or weekend adventure.

I have designed the homepage for the Responsive Web Portal IOS, and Android platforms. Delivered a new uplift for the brand with a user-centric approach.

Project

Get your guide homepage for new users

Year

2023

Scope

Brand awareness and consideration

Location

Global

Objective

Create a clear connection between GYG’s core brand values and the product experience by showcasing Originals as unforgettable experiences.

As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.

As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.

Impact

One key lesson learned from this project was the bringing brand awareness and consideration without any bounce rate

More works