63 Farmer's Store
Team
Procurement Team, Project Management, Architect, Interior designer, Branding Team, Logistics, Marketing, Analytics
Responsibilities
Ideation, Conceptualization, Operations, Market research, Infrastructure development.
Duration
12 Months
63 farmers’ store name comes from the fact that when we started procurement we started with 63 sets of farmers in Mandya district of Karnataka, India. Thus when we decided to come up with a retail-facing store we decided to dedicate the store to this set of farmers, which laid the foundation of this new age green revolution.
My Role
Strategized the complete project right from inception to execution. Designed & conceptualized the brand story, mission, vision statements. Set up & led the team for systematic on-ground research on F&V store operations, footfalls, location, & business potential. I have worked with the branding designer and Interior designer to create a logo, in-store design, layout, racks structure, etc.
Created a robust strategy for location scouting using filters, like locality population density, customer profile, number of fruits & vegetable shops, average rent, footfalls. Created all store level processes involving stock replenishment, inventory management, customer handling & cash management. Directly responsible for PnL (profit& loss) the store, handled everyday pricing for all SKUs(stock-keeping units), & weekend offers. Designed various offline marketing initiatives to push sales.
Designed & implemented metrics to monitor the success of various processes, and refined the process flow based on actual on-the-ground feedback.
Why 63 farmers?
The question is with the passion for healthy food developing in our society today how accessible is this lifestyle that we vouch for. At 63 farmers we decided to minimize the distance between today’s dynamic society and the source of healthy food.
The answers to these have been cultivating a small veggie garden at home thereby being ultimately at peace about the surety of the safety of what we intake. Now is this practically workable option for a mother who is working 9 to 6, and has to help her kids with their homework, plus the miscellaneous duties of an apartment life? Well seems no, so where do we come in. the idea that took birth with a passion to provide families with safe and ethical food developed as an added interest in helping the farmers with an effective platform to sell their produce.
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The food you eat can be either the safest and most powerful form of medicine or the slowest form of poison
Mission
At 63 farmers we know the farming families who pledge to provide other families like them with health and nourishment rather than poison. The aim is to meet the uncompromised standards of food that we, you, and the cultivators believe in. Discovering the finest ways of production and introducing them to you on a single platform.
We aim at choosing our products and stocking our shelves as per the requirement of consumers. It’s only what you want that we stock. We source from the independent suppliers whom we trust for providing only the best. In a nutshell, our story is from the farm to the table, there is nobody or nothing in between.
Giving back!
Sustainability is a term holding the greatest worth in the times of today. Whether it be growth, living, tourism, or Agriculture as we may find as we explore through the stories of our family of farmers. Sustainability, in a nutshell, promotes the idea of “Flourish and Let Flourish”. We have off late come to terms with the fact that co-existence is the only way of existence. These farmer friends we have live by and for the idea.
Our mission is to provide hygienic, SAFE TO EAT vegetables affordable for all. Which are ethically sourced vegetables and fruits from the farmers who have taken the pledge to grow vegetables and fruits using controlled pesticides and chemicals.
Brand Story
63 farmers’ store name comes from the fact that when we started procurement we started with 63 sets of farmers in Mandya district of Karnataka. Thus when we decided to come up with a retail-facing store we decided to dedicate the store to this set of farmers, which laid the foundation of this new age green revolution.
Ethically sourced
vegetables and fruits.
63 farmers’ store name comes from the fact that when we started procurement we started with 63 sets of farmers in Mandya district of Karnataka. Thus when we decided to come up with a retail-facing store we decided to dedicate the store to this set of farmers, which laid the foundation of this new age green revolution.
Our mission is to provide hygienic, SAFE TO EAT vegetables affordable to everyone. We have a pool of farmers who have taken the pledge to grow vegetables and fruits using controlled pesticides and chemicals.
25
Stores
500
Farmers
15%
More income to farmers
Store Layout & Design
Consulted an interior designer and architect team to conceptualize our idea.
We have iterated on store layout based on people flow inside the store.
3D rendered layout of the store
Designed the layout store based on the workflow in the space and people in it.
Live Store
We have opened 5 bespoke 63 farmer outlets across Bangalore city followed by 20+ franchise outlets. All outlets selling sourced items sold directly to people with a floor area of 400-500 square feet. Each store is designed in such a way that they are a blend of modern outlets and a farmer’s warehouse
