11/11
Get Your Guide Originals
About
GetYourGuide is the booking platform for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination.
Roles
Concept, UX, Interaction design
Release
2023
Originals by GetYourGuide is curated, one-of-a-kind experiences exclusively available on the platform that will respectfully immerse travelers.
I have designed the Originals landing page for Responsive web portal IOS, Android platforms. Delivered a new uplift for the brand
with a user-centric approach.
Get your guide Originals
2023
Brand awareness and consideration
Global
Objective
Create a clear connection between GYG’s core brand values and the product experience by showcasing Originals as unforgettable experiences.
As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.
As research shows, consumers have difficulties understanding what a travel experience is in general and, in particular, they have trouble visualizing the activities they search for and book on GYG. These difficulties poorly reflect on our brand making the GYG value proposition hard to understand for consumers.
