Revolutionizing fresh produce supply chain.
About
India’s largest fresh produce supply chain company
Roles
Co – Founder
Duration
2014 – 2017
I have founded Ninjacart in 2015 with 5 of my friends. It is India’s largest fresh produce supply chain company that is solving one of the toughest problems in the world through technology. Connect producers of food directly with retailers, restaurants, and service providers using in-house applications that drive end-to-end operations. Currently, Supply Chain is equipped to move 1400 tonnes of perishables from farms to businesses, every day, in less than 12 hours.
Growth & Strategy
Procurement
Lead a team to oversee procurement & PnL of Fruits and vegetables with the least shelf life. Extensively droved teams on the field to understand the complete procurement cycle and supply chain of F&V. Established the procurement process around stock replenishment, ordering, vendor credit cycles & payments. Designed harvest calendar, and build the community for farmers with ninjacart foundation. Worked closely with Sales, Business teams to understand their requirement, and support them accordingly. I was directly responsible for maintaining the profitability and growth of the F&V vertical. Designed reporting structure, & daily tracking of PnL by working closely with the analytics team.
Operations
I was responsible for setting up the warehouse teams, KRAs, KPIs & processes from scratch. Designed and modified a space into a complete warehouse of 30000 sqFt. Designed and implemented metrics to monitor the success of processes, and refined the process flow accordingly. Designed dashboards and created tools to solve problems at the ground level using technology.
Design & Branding
As the Design Head, defined the design strategy as well as processes and workflows. Facilitated collaboration with designers and key stakeholders. Designed creatives for both offline and online marketing and brand presence. Defined long-term product roadmap together with other founders and product teams. Designed B2C and B2B mobile apps. Designed dashboards for the various teams including analytics, procurement, and operations.
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Founding Team